One of San Diego´s most prominent firms, Leaf & Cole LLP, wanted a professional, flat presence much like what one would find at a high-end financial firm.
Using graduated pinstripes of a soft green shade and burgundy lining, we created a trifecta of complimentary colors against the logo´s ampersand.
The character of the ampersand was used to create a unique theme both in the header and as the body of the icon swoops through the buttons into the text. The red triangle, which was present in their antiquated website, is used as the button rollover.
Because of the breadth of their "Service" and "About Us" pages, a footer was necessary not only to reinforce the logo in a watermark, but also to allow for navigation at the end of the text.
Furthermore, in order to bring out the professionalism of Leaf & Cole, we placed their logo on a "mirror", which reflects at the base.
One of our most personable clients, Dennis was interested in a stately web design and approached us with a unique logo: six triangles with a red and black theme. With this, our design team set out to integrate the firm´s letterhead with Dennis´ home, Kansas City, the "City of Fountains." We began with a striking night photo of the city´s most famous fountain, the J.C. Nichols Fountain, against a beautiful, lighted skyline. Next, we decided to use a thick, white border around Dennis´ logo to "float" the logo as if it were tabbed above the photo of Kansas City.
For the buttons and the rollovers, the triangles in the logo were an obvious choice as "pointers" for the buttons. When you move your mouse over the buttons, the color of the triangles change from black to red; the same shade as the original letterhead. Because this website for CPA was designed a bit more narrow than others we have developed, we used a subtle gray pinstripe in the background to reinforce a professional design and to keep the eyes centered on the website.
We succeeded in our task. Just a few weeks after launch, Dennis was approached by a CPE provider to do on–site training for his employees based on the look of the site – and was shocked to learn of the small size of the firm. The professional image the firm wanted is exactly what they received, and we couldn't be happier.
Because of Kaufman & Nichol´s location in two states, we focused on creating a unison with Overland Park, Kansas and Independence, Missouri. Therefore, rather than using one panorama of something vaguely iconic to both cities, we decided to use a collage of photos close to the heart of each locale.
Furthermore, since the ampersand dominates their logo, we decided to use this as a repetitive theme throughout the website. Notice that the rollover of the buttons highlights the logo, as well as the "seal" which was created by our team beneath the buttons and on the lance to the right. By creating this lance to the right, we were able to "center" the verbiage in a way which keeps the focus centralized on the text.
This balance and use of colors, and harmonizing the different office locations to bring their firm a singular website was essential to the firm´s main mission: Peace of Mind.
The first thing your prospective clients see is the most important aspect of website design: *capturing the audience*. When your prospective clients can immediately form an association between themselves and your firm, they feel like they know you before they even begin reading.
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